| THE INFLUENCE OF MESSAGE ORGANIZATION AND STYLE STRATEGIES ON COMPREHENSION AND DECISION-MAKING. REPORT NO. 4. SUMMARY OF PROJECT RESEARCH FINDINGS AND REVIEW OF PREVIOUS RESEARCH. |
NOV 1967 |
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| Authors:
Verling C. Troldahl; George B. Robeck; Daniel E. Costello; MICHIGAN STATE UNIV EAST LANSING DEPT OF COMMUNICATION
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 | The report has the following purposes: It presents a description of the three-year research project on 'message strategies.' It provides a description of the findings of the field experiments conducted as part of the project. It contains a review of prior research that has been done on the 'message strategies' studied in the present research program. (Author) |
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| THE INFLUENCE OF MESSAGE ORGANIZATION AND STYLE STRATEGIES ON COMPREHENSION AND DECISION-MAKING. REPORT NO. 2. THE INFLUENCE OF MESSAGE ORGANIZATION, TYPE OF INTRODUCTION, SOURCE PLACEMENT, AND PRESENTATION OF QUANTITIES ON COMPREHENSION AND DECISION CHAN |
OCT 1967 |
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| Authors:
Verling C. Troldahl; George B. Robeck; Daniel E. Costello; MICHIGAN STATE UNIV EAST LANSING DEPT OF COMMUNICATION
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| This is the second report in a series of three dealing with the influence of strategies of preparing messages and their relation to comprehension, decision change, and decision certainty. In the second experiment employing messages about shade trees, two of the strategies were the type of introduction used (neutral or conclusion-drawing) and placement of the source of the information content (early or late in the message). In addition, the type ... |
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| THE INFLUENCE OF MESSAGE ORGANIZATION AND STYLE STRATEGIES ON COMPREHENSION AND DECISION-MAKING. REPORT NO. 3. THE INFLUENCE OF PERSONAL STYLE, TYPE OF EXPLANATION, AND EMOTIONAL APPEAL OF A MESSAGE ON DECISION-MAKING AND CERTAINTY OF DECISIONS. |
OCT 1967 |
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| Authors:
Verling C. Troldahl; George B. Robeck; Daniel E. Costello; MICHIGAN STATE UNIV EAST LANSING DEPT OF COMMUNICATION
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| This is the third of three reports on the influence of message organization and style on comprehension and decision making. The present study is concerned with three types of message strategies. One strategy studied was the use of second-person pronouns in messages, as opposed to third-person pronouns. A second strategy studied was the form that an emotional appeal for action should take at the end of a message. Should it ... |
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| THE INFLUENCE OF MESSAGE ORGANIZATION AND STYLE STRATEGIES ON COMPREHENSION AND DECISION-MAKING. REPORT NO. 1. STRATEGIES FOR DEVELOPING MESSAGES THAT MUST COMPETE WITH ANTAGONISTIC MESSAGES. |
SEP 1967 |
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| Authors:
Verling C. Troldahl; Daniel E. Costello; George B. Robeck; MICHIGAN STATE UNIV EAST LANSING DEPT OF COMMUNICATION
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| The document is the first in a series of three dealing with the influence of strategies of preparing messages and their relation to comprehension, decision change, and attitude change. It concerns strategies of preparing messages which are preceded or followed by other messages that attempt to neutralize the information presented in the basic message. Subjects received messages written according to either constructive or refutational argument structures. These two kinds of ... |
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