The Airman Enlistment Questionnaire-R was administered to a sample of non-prior-service enlistees, 10,666 males and 1,806 females. Analysis of the responses indicates that: (1) enlistees are growing more aware of Air Force advertising (2) females appear to be more alert to media programs than they used to be (3) females are more interested in all kinds of Air Force jobs than they were, and (4) there are enough differences across ...
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