Non-Newtonian fluids occur commonly in our world. These fluids, such as toothpaste, saliva, oils, mud and lava, exhibit a number of behaviors that are different from Newtonian fluids and have a number of additional material properties. In general, these differences arise because the fluid has a microstructure that influences the flow. In section 2 we will present a collection of some of the interesting phenomena arising from flow nonlinearities, the ...