Abstract: When asking a customer when they need something done you've most likely heard the reply, Yesterday! Why is this answer so common? Possibly it's because customers typically do not request products until they are needed. I liken this phenomenon to my lunchtime habits. I don't go looking for food until I'm saying out loud, I'm starving! Both are an exaggeration, but both cause the consumer to seek out those who can deliver products in a rapid and reliable fashion. I know this firsthand through demanding software customers. Sometimes we just cannot get things fast enough. I Googled the combination of the words rapid and reliable from this issue's theme to further research this need for fast-paced delivery. In less than a second, my search produced more than 45 million results ranging from patient care recovery to back-up recovery software and from cellular service to cellular genotyping.
| Limitations: |
 APPROVED FOR PUBLIC RELEASE |
| Pages: |
37 |
| Report Date: |
Jun-2009 |
| Report Number: |
A651994 |
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