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DOD Strategic Communication: Integrating Foreign Audience Perceptions into Policy Making, Plans, and Operations
Authors: Michael Courts; John Pendleton; Jason Bair; Marie Mak; Ashley Alley; Erin Behmann; Debbie Chung; Martin de Alteris; Susan Ditto; Nick Jepson; GOVERNMENT ACCOUNTABILITY OFFICE WASHINGTON DC |
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Abstract:
DOD officials are seeking to approach strategic communication as a process that leaders, planners, and operators should follow to integrate foreign audience perceptions into policy making, planning, and operations at every level. However, descriptions of strategic communication in several key documents including the Quadrennial Defense Review and the National Framework for Strategic Communication characterize it differently. For example, the Quadrennial Defense Review describes strategic communication as the coordination of activities such as information operations2 and public affairs, among other things. According to DOD officials, these varying descriptions of strategic communication have created confusion within the department. To address this confusion, DOD is drafting an instruction to clarify the steps of the strategic communication process, which DOD officials expect to be completed in late spring or early summer 2012.
| Limitations: |
 APPROVED FOR PUBLIC RELEASE |
| Description: |
Congressional rept. |
| Pages: |
25 |
| Report Date: |
24 May 2012 |
| Report Number: |
A600165 |
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