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Biological SciencesGenetic Engineering and Molecular Biology

Learning to Leverage New Media: The Israeli Defense Forces in Recent Conflicts

Authors: Dennis M Murphy; Caldwell; William B IV; Anton Menning; ARMY COMBINED ARMS CENTER FORT LEAVENWORTH KS
 
Abstract: The contemporary media environment continues to change at an ever-accelerating pace, faster than most could have imagined just 10 years ago. this acceleration has significant implications for today's media outlets and the military. New media is a case in point. It has been described as a combustible mix of 24/7 cable news, call-in radio and television programs, Internet bloggers and online websites, cellphones and iPods. New media's meteoric rise and increasing pervasiveness dictate fresh terms for the culture of media engagement. With easy access, enormous reach, and breadth, this upstart has flexed sufficient muscle during recent conflicts to alter or transform our traditional view of information and its impact on populations and military operation.

Limitations: APPROVED FOR PUBLIC RELEASE
Description: Journal article
Pages: 10
Report Date: Jun-2009
Report Number: A076994
Keywords relating to this report:
*CONFLICT
*ISRAELIS
*MEDIA
COMBAT FORCES
DEFENSE SYSTEMS
LEARNING
MILITARY FORCES_FOREIGN_
MILITARY OPERATIONS
REPRINTS
TELEVISION SYSTEMS
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